Corporate Purchasers Are As Important as Utilities in Renewables Growth

by Bob Shively, Enerdynamics President and Lead Facilitator 

In recent years, new wind and solar electric generating capacity has outpaced all other sources of power. In 2016, the two renewables sources grew by more than 20,000 MW compared to the next largest source, natural gas, which grew by about 7,000 MW.

net changes in U.S. Summer Gen Capacity.jpg

Source:  Based on data from the EIA website

Much of this capacity has been built under power purchase agreements (PPAs) with utilities either because the utility needs the power to fulfill a state-mandated renewable portfolio standard or, increasingly, because renewable power has become the low-cost supply choice when the utility performs its periodic Integrated Resource Planning (IRP) process. But another key factor leading to the growth of renewables is growth of corporate end-use buyers who sign PPAs with renewable developers.

Indeed some analysts have suggested that corporate buyers have become as important as utilities. The Business Renewables Center tracks publicly announced corporate renewable deals and is showing  4,810 MW of new corporate-funded renewable capacity over the last two years.

corporate renewable deals.jpg

Source: Rocky Mountain Institute

Buyers include many well-known companies including Amazon, Apple, Dow Chemical, Google, Microsoft, and Walmart. Google announced that in 2017 they expect to buy enough renewable energy to account for 100% of their usage[1], (which is about equivalent to the energy usage by the city of San Francisco!).

Why Do Corporate Buyers Sign PPAs to Buy Renewables?

Corporate buyers are signing renewable deals for two key reasons. One is that a growing number of corporations have adopted corporate sustainability goals and/or believe that buying clean power enhances their marketplace image. But in many cases, corporate buyers are committing their dollars because they believe it is the best way to lock in reasonably priced power supply over the long-term.

As quoted in a recent Utility Dive article[2], Google’s director of energy and sustainability said: “We are not doing this because it will make us feel good.  These are economic decisions that are also good for the world.”

I’ve heard similar sentiment from the corporate energy buyer for Walmart who said when he goes to the Walmart board for approval for his plans, he doesn’t even mention sustainability; he simply sells renewables deals based on what is the most economic source of energy supply for Walmart. The key is that by signing fixed-price long-term PPAs, corporations are reducing their risk of future electricity price increases.

How Does a Corporate PPA Work?

In competitive retail markets where end users are allowed to buy directly from generators, it is easy to see how a company like Google can lock in fixed power prices through a PPA since the power they buy can be directly used by their end-use facilities[3].

corporate PPA

Source: Google whitepaper[4]

To make things work in a market where the utility is responsible for supplying power to end-use consumers is a bit more complex as demonstrated by the above graphic.

  1. Google buys energy bundled with renewable energy credits (RECs) from a renewable project in a long-term fixed price PPA. The PPA gives Google the rights to all MWh generated plus all RECs associated with the MWh.
  2. As energy is generated, Google resells the MWh into the wholesale market place. The revenue that Google receives varies depending on the market price of electricity. In some cases it will be higher than what Google paid to the renewable developer; in others is will be lower.
  3. Google buys energy supply for its data center from the local utility and pays the regulated utility supply rate. While the cost of the utility supply rate may not exactly match up with the revenues Google receives from selling power in the wholesale market in Step 2, there should be a decent correlation between the two prices since the utility also buys power from the market.
  4. Google applies the RECs to its consumption to verify that its use of electric supply is backed by renewable generation.

While the renewable PPA isn’t a perfect price hedge relative to the cost of utility supply, it is expected to be a reasonable hedge against utility rate movements. And Google gets one other significant benefit — the output from the renewable project does not have to match up in time with consumption by the data center since the utility grid is being used to “store” power when generation and usage doesn’t match.

What is the Future of Corporate Renewables Purchases?  

The Rocky Mountain Institute estimates that over 60,000 MW of new renewables will be needed by 2025 to meet corporate clean power goals. Sixty-five key companies have created a set of Corporate Buyer’s Principles that are intended to guide utilities and regulators in setting rules that allow for ease in signing long-term PPAs.  Signatories include most of the companies already mentioned here plus other well-known companies including Target, Gap, GM, Kellogg’s, Hilton, Starbucks, and McDonald’s. By all indications, corporate support for renewable projects will continue to grow even if U.S. government policy does not support renewables.


[1] See ‘We’re set to reach 100% renewable energy — and it’s just the beginning’ at

[2] See ‘Mutual needs, mutual challenges: How corporate PPAs are remaking the renewables sector’ at

[3] There is still an issue associated with the locational value of power if the generator is not located at the same point on the grid as the consumer, but we will explore that issue in a future blog.

[4] See  ‘Achieving Our 100% Renewable Energy Purchasing Goal and Going Beyond’ at

About Enerdynamics

Enerdynamics was formed in 1995 to meet the growing demand for timely, dynamic and effective business training in the gas and electric industries. Our comprehensive education programs are focused on teaching you and your employees the business of energy. And because we have a firm grasp of what's happening in our industry on both a national and international scale, we can help you make sense of a world that often makes no sense at all.
This entry was posted in Electricity, Renewables and tagged , , , , . Bookmark the permalink.

1 Response to Corporate Purchasers Are As Important as Utilities in Renewables Growth

  1. Pingback: Will States, Cities, and Corporations Negate Trump’s Decision to Quit Paris Agreement? | Enerdynamics

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s