Why Would Consumers Want a Home Battery? Part I

by Bob Shively, Enerdynamics President and Lead Instructor

At a recent press conference in Los Angeles, Tesla CEO Edwin Musk gave a compelling presentation on how Tesla’s new Powerwall home battery system will revolutionize the electric industry.  And you too can own this system for only $3,000 (although installed it may total around $7,000).

Media reports abounded with some saying that Tesla is seeking to create the iPad or the Apple Watch of the battery industry. I don’t quite get the analogy. I’m pretty sure I could stare at a Powerwall battery system all day long and never see anything as compelling as an Internet cat video.

Dual Powerwall Battery

Dual Powerwall Battery


So looking through all the hype, why would someone want a home battery system mounted in the garage? To answer that question, let’s first discuss what a battery does.

Most of the electricity that we consume is generated at the time that we consume it. This is unlike other energy sources such as gasoline, fuel oil, natural gas, and coal, which are produced or mined and then sit in storage for a while until it’s needed.  Batteries and other storage systems such as pumped hydro allow us to generate electricity at one time and consume it at a later time.


electric system.typical vs battery


For the average electric consumer to benefit from a battery, there has to be some value associated with splitting the timing of generation and consumption.  Such value could be:

  • for reliability reasons if supply will be unavailable at a later time
  • for economic arbitrage because power may be more expensive at a later time
  • to avoid specific utility charges associated with using the electric grid
  • to make a roof-top solar system economical

So are any of these “value adds” actually compelling enough for one to buy and install a cool new battery system? This week we break down the first two – reliability and economic arbitrage. Next week we’ll conclude the discussion by examining avoidance of utility charges and using a battery system to enhance the economics of roof-top solar.

Using Batteries for Home Reliability

The most obvious reason to buy a home battery system is to mitigate the concern of power outages. Severe storms are often followed by stories of homeowners stunned by how much they depend on electricity (“Even my cell phone quits working when I can’t charge it!”) So is the Powerwall the answer? Not necessarily.

Kohler generator

Kohler 14 kW Standby Generator

The largest of the Powerwall home systems provides 10 kWh at full charge. This would take care of a home’s needs for about one day or maybe two or three days if the homeowners were very careful to only run critical loads. After that, power would be out just like the rest of the neighbors.

So if reliability is the concern, it’s probably better to go to Home Depot and spend money on a natural gas backup generator that will run as long as it is fueled.

Using Batteries for Price Arbitrage

So what about economic arbitrage?  As most in the industry (but not the general public) know, power tends to be more expensive to generate during peak times such as late afternoon and early evening in summer. Batteries seem to be the perfect answer – buy power during the cheap off-peak hours and use it during the expensive peak hours. Except, most residential customers in the U.S. are on a flat rate that costs the same no matter what time of day you consumer power.

While it costs the utility more to generate or buy power for consumers during the peak, it costs the consumer exactly the same unless the utility has residential time-of-use rates. And time-of-use rates are very rare in the U.S. So, until time-of-use rates become prevalent at the residential level, this value proposition for a battery system doesn’t work either.

So we haven’t made a strong case for installing a home battery system yet…in our next post we’ll continue exploring reasons consumers may (or think they may) need one.

About Enerdynamics

Enerdynamics was formed in 1995 to meet the growing demand for timely, dynamic and effective business training in the gas and electric industries. Our comprehensive education programs are focused on teaching you and your employees the business of energy. And because we have a firm grasp of what's happening in our industry on both a national and international scale, we can help you make sense of a world that often makes no sense at all.
This entry was posted in Electricity and tagged , , . Bookmark the permalink.

2 Responses to Why Would Consumers Want a Home Battery? Part I

  1. Pingback: Why Would Consumers Want a Home Battery? Part II | Enerdynamics

  2. Pingback: Why Would a Commercial or Industrial Electric Customer Want a Battery? | Enerdynamics

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s