Customizing E-learning to Meet Energy Companies’ Training Goals and Budgets

By John Ferrare, Enerdynamics CEO

There is no doubt that e-learning (online training) has found a permanent home in the corporate training arena. We’ve seen a phenomenal jump in sales of our online courses in the past year. And, not surprisingly, that jump has correlated with a drop in the number of live seminars Enerdynamics has been contracted to teach. E-learning is displacing the traditional classroom experience for certain types of training.

It makes sense for many reasons: E-learning is cheaper, employees learn at their own pace, and it eliminates the logistical issues of getting people together in the same place at the same time for joint training.

Of course, there are tradeoffs. For example, live seminars are more conducive to customization. We can (and almost always do) customize content, learning style, etc., to match a live seminar’s audience. This is trickier with “off-the-shelf” e-learning. Or is it?

Enerdynamics has recently and successfully been experimenting with combining e-learning modules into custom courses. Those familiar with our online training know that we have quite a few “full-length” courses. Each comprises modules that are combined in a logical manner to bring learners up to speed on a general area of the business.

For instance, our Electric Industry Overview is a four-hour course designed to present a big-picture introduction to the electric business. The course comprises seven modules, each of which can be taken on its own or as part of the full-length course. This gives Enerdynamics’ clients the opportunity to literally build their own courses that include the individual modules they want or need.

We recently worked with a municipal utility that wanted six modules from various courses combined into a custom course for a small work group. The Enerdynamics team combined these six modules and added a company-specific landing page explaining the course to the client’s employees. Each module includes a quiz that must be passed with 70% accuracy, and when the employee passes each quiz, he or she passes the course.

Additionally, we can supplement the e-learning with reading assignments from our book, Understanding Today’s Electricity Business, and even custom webinars that might focus on company-specific information. Such flexibility allows us to create a custom course for a group of less than a dozen at a small muni or a group of 200+ at a large utility.

With a variety of learning components already produced and the option to add custom content for each client, the possibilities are endless. And very exciting. Contact me at or 866-765-5432 ext. 700 about how Enerdynamics can help you put together custom e-learning courses for your employees.

About Enerdynamics

Enerdynamics was formed in 1995 to meet the growing demand for timely, dynamic and effective business training in the gas and electric industries. Our comprehensive education programs are focused on teaching you and your employees the business of energy. And because we have a firm grasp of what's happening in our industry on both a national and international scale, we can help you make sense of a world that often makes no sense at all.
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